Body Painting on TV in a Superbowl Ad, a Good Thing, Right?

by Christopher Agostino

There’s a godaddy.co TV ad coming for the Superbowl that features body painting, sort of. “Uses” it, really. In line with their Superbowl ads of the past it shows much of an apparently naked women being minimally painted, and invites the viewer to rush to their website to see just how the naked the model really is. Because, as we all know, the only reason to body paint a women is to get her naked. Oh well.

When I heard there was a Superbowl ad with body painting I thought that might be a real good thing, get some quality body art into the public eye on a big stage, (like that cool series of ads with the  painted clothes being washed off to sell plumbing equipment) but although this is disappointing I think that’s all it is, an opportunity missed rather than any kind of blight on the good name of body painting. The salacious nature of too much body painting is too available for any of us to be too sensitive when someone makes a mockery of the art to sell sex in a TV ad.

It says something about our bizarro cultural values that it is apparently profitable to spend hundreds of thousands of advertising dollars using body paint to tease an audience about the possibility of seeing a naked breast yet photographs of fully painted breast cancer survivors get banned on Facebook. That’s what I was looking into, researching that censorship issue regarding the Breast Cancer Awareness Body Painting Project photos and Facebook (see the previous post http://wp.me/p1sRkg-r0) when I ran across the godaddy ad. Maybe that’s why the ad didn’t annoy me as much as it might, because the juxtaposition of those two uses of body art is so absurd. The body painting community has a long way to go to fully elevate its status above accusations of pornography when such an obviously positive social act as painting breast cancer survivors to help them reclaim their self image is cast in that light, and when a Superbowl TV ad presenting the biggest media exposure that body art is going to get explicitly uses it as an invitation to see something pornographic.

The godaddy thing is not much of a surprise. American advertising has always used sex to sell product, and if in the minds of the public “body painting = sex” than ads like this are to be expected. If there is a battle to be fought I think it is on the other end, when positive, artistic examples of body art are censored. Ultimately, I think it is the public’s exposure to the quality and significance of the art that will elevate the status of body painting. This is why the censorship issue with Facebook seems more troubling to me than seeing the art misused by godaddy. It is so inappropriate for Facebook to ban the body painting photos of brave breast cancer survivors who made the choice to appear topless as art. These are women with their bodies transformed by circumstances of disease beyond their control, taking new control of their bodies by allowing their new bodies to be seen naked, protected by the art they are wearing, and that should be respected, not vilified. They should be celebrated. That’s the ad that should be on TV during the Superbowl.

 

Some bodypainting in commercial videos:

Carolyn Roper’s very fun work in an Irish National Lottery commercial:  http://wp.me/p1sRkg-gG

Air New Zealand “Nothing to Hide” video:  http://www.youtube.com/watch?v=wH3OEi4mG8g and their “Bare Essentials” safety video:  http://www.youtube.com/watch?feature=player_embedded&v=7-Mq9HAE62Y   Carmel McCormick is the bodypainter for the ads, find her work at: New Zealand Body Art.  (www.carmelsbodyart.co.nz/)

See my fine art bodypainting at  https://thestorybehindthefaces.com/body-painting/

To learn more about our programs and performances:  http://www.agostinoarts.com

Breast Cancer Awareness Body Painting Project and SURVIVORS Magazine

Breast Cancer Awareness Body Painting Project

by Christopher Agostino

Click on this link  http://www.magcloud.com/browse/issue/257729  to be able to download for free the digital version Premiere Issue of SURVIVORS magazine, featuring an extensive article on and images from the Breast Cancer Awareness Body Painting Project founded by Michael D. Colanero. Go to this link: http://www.cafepress.com/BCABPP  to see the gallery of bodypaintings and click on each image for additional information and an array of available products to purchase in support of various Breast Cancer causes and foundations.

Cindy Papale Lead Model and Project Cornerstone as her portrait “Ribbon in the Sky”.

I only became aware of this project recently as I saw the link to the free Survivor magazine and downloaded it. You have to log into the HP Magcloud site to get the free download, but it is easy enough to do and well worth it. The painted bodies and photographs of the process are beautiful. The final images are a combination of body painting (Keegan Hitchcock is doing some remarkable work as the main artist) and Michael D. Colanero’s digital painting and effects, and the magazine’s exposition on the process involved is valuable information for a bodypainter. But the greater value of the magazine is in the stories of the breast cancer survivors featured in the paintings. If you are a bodypainter or, like me, have cancer survivors among the people you love, get the magazine, check out this wonderful project.

To alter our body through art is to take control of our self-image, and the image we project to the world as well. This is the heart of the project and such an admirable use of body painting. Although I’ve never had the privilege of being involved in a project of this magnitude I’ve talked with the people I’ve painted about how that act affected their feelings about their own bodies. I’ve talked with models about how empowering it can be to be painted, and to be seen painted, and I invite any of you to add to this post your comments about your experience being painted. I also believe that this is an art not meant to be restricted to just the youthful perfect models we all so often paint (including me). We give in too easily to this cultural notion of what is or isn’t beautiful when really we all are, and all  of our bodies deserve to be celebrated as art.

About the Breast Cancer Awareness Body Painting Project (BCABPP), from the article in Survivor magazine:

“…this unique and collaborative project is a form of art therapy that affects deep and sometimes profound changes in the participant model, but also reaches out beyond them – touching those that see it. Viewers are moved not only by the art itself, but also the energy projected by each of these inspiring survivors. The Breast Cancer Awareness Body Painting Project: A Fine Art & Photography Essay of Survivors is a project that has been in progress since January of 2009. So far 25 brave breast cancer survivors have come forward to participate. They have come to South Florida from several states around the U.S. and one flew in from Australia – with other interested women in Canada and parts of Europe as well. The project initially started to create a single image but it was instantly obvious that would never be enough. So, the concept evolved into a calendar – 12 images – but that still wasn’t enough! Then the goal was set… a coffee table book with 50 survivor images accompanied by a page each with the individual survivor bio and story. Perfect!

The project will illustrate cancer’s total lack of any mercy or prejudice regarding who and when it strikes. BCABPP hopes to spotlight survivors from diverse backgrounds and all walks of life, and from as far away as we can attract them. It includes survivors of all ages, shapes & sizes during various stages of their process of pre, post or non reconstructive options. All the designs are custom made for each survivor and relate in some way to their character traits, personality, passions, interests or other aspects of their story. All of these are created in a way that also translates to the larger breast cancer experience. Describing a myriad of moods, emotions, thoughts and fears in common to many survivors. Some themes are light, positive and inspiring while others may be a bit deeper, darker and thought provoking – still others single out a specific issue such as early detection, or genetics. All are unique individuals with assorted stories – but with many common threads of high points, low points, hurdles, setbacks and milestones making up the tapestry of survivorship.”  

In the video clip, model/survivor Doris Jelinek talks about the empowering choice involved in this extraordinary image

The images in the series are available as fine art prints and framed pieces with 15% of the profits being donated. They are currently on exhibit at UNCOMMON Gallery; 2713 East Commercial Blvd.; Fort Lauderdale, FL 33308. Additional products such as coffee mugs, mousepads, journal books, calendars and greeting cards just to name a few are available at http://www.cafepress.com/BCABPP with 100% of the profits of these products being donated to various Breast Cancer causes and foundations. 

You can find the images in a higher resolution here: http://pinterest.com/dorisjelinek/breast-cancer-awareness/

creator / photographer / digital artist Michael D. Colanero www.uncommonstock.net

Lead Body Painter / Make-up Artist Keegan Hitchcock www.bodyartbykeegan.com

Body Painter / Make-up Artist Luci Ungerbuehler www.twofacedart.com

Here is a video about the project from a local PBS station:The ArtStreet segment was produced by Shirley Ravachi a breast cancer survivor herself as well as a future participant in the project. Four women, all survivors with various circumstances, diagnosis and states of reconstruction come together over two days to participate in the project and be filmed and interviewed for this short PBS segment. Day one was Doris (Releasing the Spell) and Maria (Warrior) while day two was Melissa (Pink Cheshire) and Dawn (Tribute). All the survivors provide short interviews and are covered in behind the scenes images of the body painting process and the actual photo shoots to create the images. Also interviewed are Michael D. Colanero – the project creator, designer, photographer and digital artist, as well as the project Lead Body Painter and creative collaborator Keegan Hitchcock. Lucianne “Luci” Ungerbuehler also painted one of the survivors on day two (Tribute)” (—from the station’s website).

Go to the BCABPP You Tube channel for more videos: www.youtube.com/BCABPP

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Banned on Facebook — sign the petition

There is a secondary issue here, one which a number of body artists have been confronting, and in this case it is very unfortunate that the project has achieved more publicity due to being censored on Facebook than because of its merits.

The issue of censorship rises from the continually vexing question of whether a painted body is art, or whether it is naked—vexing to a section of the American public, or, perhaps, vexing to the perceived morals of the American public by the giants that run social media. I had a You Tube video of one of the painted body performances at FABAIC deemed “age-restricted” by You Tube, apparently just based on some viewer clicking a button as they watched it—and when they do that You Tube doesn’t contact you and give you any opportunity to defend the content or make an argument, it’s just an “off with their heads” kind of Royal Decree. If you have not yet yourself run afoul of the censorship process going on within the social media giants, this still concerns you. Here is some information about the BCABPP having images banned on Facebook and a link to their petition about it:

“The images from the BCABPP have been banned on Facebook citing nudity and pornography. Please sign this petition to help us fight the ban and bring Hope and Inspiration back with these beautiful images of Survivors.”

http://www.thepetitionsite.com/1/bcabpp—breast-cancer-awareness-body-painting-project/

"Agony & Beauty" -- model/survivor Jamie Inman, see her quote here

From one of the model/survivors, Jamie Inman, on the experience of being censored on Facebook:  “This morning, Facebook deleted a photo of a magazine cover that featured me for National Breast Cancer Awareness Month. As a full time advocate for breast cancer awareness, I am reliant on social media to help people become educated on the devastating effects of this disease. There was no notification, no inquiry as to the photo’s origins, no polite request to take it down. They simply deleted it, along with 5 of my other photos featuring cancer survivors. In each of these photos, the outlines of our bodies are visible but our breasts are fully covered by body paint. Flesh tones and nipples (which many of us no longer have) are completely and tastefully concealed under the incredible artwork of renowned photographer Michael D. Colanero and body painter Keegan Hitchcock. There are countless Facebook ads that appear unsolicited showing women in sexually suggestive poses far more revealing than my photos. Millions of men appear bare chested on Facebook with no fear of recourse.

As a two time survivor of cancer, I am hurt and offended. As an advocate and speaker, I am determined to speak out against one of the largest human networks in the world standing between people and information that can save lives. Facebook’s entirely irresponsible process of removing content based on unsubstantiated complaints without review is endangering the public health. Facebook is no longer just a fun distraction; it is a source of news and information that hundreds of millions worldwide rely on. With this success comes a responsibility to approach free speech and advocacy for public health in a more cautious and deliberate manner. I want to know how Facebook plans to live up to their responsibility to protect free speech and ensure that an open and informative dialog can take place on their network.”

From a Huffington Post article: “Colanero was devastated over the images’ removal, and the negative effects being labelled ‘pornographic’ will have on the cancer survivors. In an interview with the Huffington Post, he was quick to note that the figures were inspirational, not obscene and that they were not nude since they were painted….Most of the media attention the Body Painting Project is receiving is centered around the censorship controversy and less about the courage and inspiration of the women themselves. Colanero expressed his frustration of the negativity now associated with the project, and how it has distracted from the plights and accomplishments of the survivors.”   www.huffingtonpost.com/2011/11/03/breast-cancer-body-painti_n_1074725.html?ref=social-life

Two articles of mine on the issue of the acceptance of nudity in body art: is a painted body naked?  http://wp.me/p1sRkg-5Q

is a painted body naked ? – Pt.2: Painting Clothing On vs. Painting on Clothing:  http://wp.me/p1sRkg-6v

Kumadori — The Painted Faces of Japanese Kabuki Theatre

Kumadori: the Makeup of Aragato Kabuki

see also: The Eye of the Demon — a StoryFaces Performance to learn about the stage presentation I do based on the legends of the samurai and the demons that they fight

by Christopher Agostino – published 1/20/12, occasionally revised since

“In a way completely different from the realism and individualism basic to the makeup used in Western theatre, Kumadori stylistically beautifies and emphasizes the stereotypical personality of a specific role. At the same time, unlike the Noh masks or the Chinese stage makeup used in Peking Opera, the Kumadori allows for greater power of expression since it closely follows the actual facial features and expressions of the actor.”  —  Toshiro Morita, Kumadori, 1985

Suji-kuma pattern of the Aragato Kabuki samurai

In theatre traditions of Asia such as the Chinese Opera, Kathakali theatre of India and Japanese Kabuki, the actor is the show. The stories are well known myths and historical epics, so everyone knows the plot. The audience is there to see the performer’s mastery of stylized movements, traditional vocal patterns and their otherworldly appearance in costume and makeup, as they embody legendary roles in a larger-than-life fashion.

The samurai character in action

The actors become living special effects to present the story, and extravagant masking and makeup is integral to this complete transformation of the actor, so Asian theatre generally includes the most sophisticated facepainting designs in the world, such as the Kumadori makeup tradition in Japanese Kabuki theater. The use of transformational makeup in Japan can be traced back to ancient religious rituals and, over time, as such ceremonies evolved into theatre, makeup was retained as a vehicle for transforming the actor in performances maintaining elements of the ritual origins without the specific religious context.  Examples of this transition from religious ceremony to theatre can be found in many world cultures, often retaining elements of masking and makeup to allow modern performers to portray supernatural and mythological figures.

A living special effect

We can glimpse a direct link between the famous makeup for the samurai hero of the Aragato style of Kabuki and the ancient use of makeup in rituals pertaining to spirit worship and shamanic possession, for the samurai’s ability to do the impossible is understood to be because they have allowed themselves to be possessed by a powerful kami (“supernatural deity”) and thus have become hitokami (“man-gods”) and a functionality of any extravagant transformational makeup like this is to generate the suspension of disbelief in the audience so that they can accept the convention that they are in the presence of supernatural beings during the performance (just think of the way Hollywood movies use CGI today to make us believe we are on another planet watching blue aliens run through strange forests for the modern version of this age-old concept). In the Edo region of Japan in 1673, a fourteen-year-old actor named Ichikawa-Danjuro I invented a Kabuki performance style called the Aragato, or the “wild show”, with stories centered around powerful samurai heroes to present the “super-human actions that a righteous and courageous hero undertakes in standing up to forces of evil (Toshiro Morita, Kumadori, 1985)”, and for his first performance he painted his face in a bold red and black makeup design—a modern example of which is at the top of the post, this suji-kuma or “sinew pattern” worn by the samurai hero of one of the Aragato dramas as it is seen today. (And, to be clear, real samurai did not paint their faces—this is an actor’s invention to project the inherent power of the character he portrayed)  The complex stylized makeup in Aragato Kabuki is called “Kumadori”.

The “Demon Queller Glare” as depicted by printmaker Kuniyoshi

His makeup is so fierce that the actor can strike a “glaring pose” to scare away evil spirits—an ingenious element of the samurai pattern achieved by leaving the eyelids white while framing the eyes above and below with black lines so the actor can make maximum use of his eyes and they seem to grow impossibly wide as he stares. This “glaring pose” is the theatrical embodiment of samurai legend, that a true hitokami samurai could scare evil spirits away just by glaring at them, and this again points to the connection between theatre and ritual as it is said that Danjuro miraculously cured a man of his afflictions by glaring at him, proving that he too had a touch of the gods in him.

“Kabuki makeup is already in itself an interpretation of the actor’s own through the medium of the facial features. On stage this interpretation becomes a temporalization of makeup in collaboration with the audience. The result is a decoding of the drama traced out in the graphic designs of the painted face.” — Masao Yamaguchi (quoted in The Painted Body, 1984)

painting the suji-kuma: “taking the pattern”

The influences on the development of Kumadori may have included the mask traditions of Noh and other Japanese theatre styles, and also the painted faces of the Chinese and Peking Opera, however, there is a difference in the intention and theatrical effect. Theatrical masks, such as Noh masks, free the actor from naturalistic facial expression, so that all the elements of performance are within the structured movements of the body, and Chinese Opera designs, although they are painted onto the actor’s face, also function very much as physical masks obscuring the actors’ features and expressions. Kumadori makeup does not function as a mask to hide the actor. It is a makeup designed to capture and project the expressions of the actor in enhanced form, to externalize the inner persona of the role through a design that responds to the actor’s features.

the Evil Aristocrat

Toshiro Morita writes that Kumadori should not be described as painting an actor’s face but rather as a “pattern-taking”, as in taking an impression of his own face, and in the original tradition, Kumadori was applied by the actor with his fingers so he could take the pattern of his bone structure as he painted himself. Painted today with fingers and brushes, the Kumadori still lives and moves with each facial gesture, through designs bold enough to project the performance throughout the theatre. The concentrated process of painting himself is also part of the actor’s internal preparation to present the mythic persona required. The different traditional characters each have general makeup patterns they wear, with subtle variations to develop sub-types for specific characters, following a “Yin/Yang” color symbology system. Aragato dramas are intense, and deal primarily with the expression of anger, of which there are two types in Yin/Yang symbology: the positive, extroverted “Yang” type (red) and the negative, introverted “Yin” type (indigo blue). So the red stripes radiating from the center of the samurai suji-kuma express the positive Yang anger of the hero, denoting his youthful vitality and therefor hot-bloodedness, coupled with a strong sense of righteousness as he acts openly and directly “with the heart of a child.” Other red patterns may be used for animals and comic roles. Indigo patterns represent the Yin anger more common to mature adults who have learned the conventions that govern society and so do not express their anger, but hold it in until it darkens the heart and turns one to evil, and those patterns are worn by characters such as evil aristocrats, vengeful spirits and demons. Browns in a pattern indicate a being has non-human powers, such as gods or demons. “The stage regained its original character as a sacred space, and the players their supernatural power…The significant thing is that makeup thus recovered its magical function as a vehicle of the supernatural, deliberately transgressing the natural features of the human face,”  writes Michel Thévoz (The Painted Body, 1984) about the fascination engendered in Europe of the 1950s by presentations of Kabuki theatre.  He’s talking particularly about the impact of the degree of transformation and stylization in traditional Japanese theatre in opposition to the naturalistic realism of the prevailing theatre in Europe and America, but if we are looking to the place that makeup has retained its “magical function” in modern Western culture we can more readily look to movies, even the cheesy sci-fi movies of those same 1950s. In my explorations of body art from tribal origins through modern cultures, I see an interesting evolution. In its original function, body art is a social act, elevating an individual above his natural/animal state to mark him as a member of human culture and his specific social group. In modern cultures, transformational makeup survives in the arts, in theatre, in movies, where its most profound use is to take the wearer (an actor) beyond his humanity so he can portray the supernatural and the super-human.

Exploring how Kumadori changes with my expressions as I painted this one on myself for my book

Sometimes I’ll use the eyes on the eyelids trick to create the “glare”.

Painting the suji-kuma in a demonstration for the Art Educators of New Jersey conference

There are a lot of lessons from such an effective and sophisticated art as Kumadori that I can apply as I paint a face. The foremost might be the importance of fitting a design to an individual’s features, “taking the pattern”. I am also perpetually intrigued by the idea of a painted face that does not mask the individual but rather projects the inner persona. I sometimes paint the suji-kuma face on an audience volunteer in my stage demonstrations on transformational makeup, both because it is such an exemplar of the power of makeup and because I’ve found that if I do take the time to paint it right and match the person’s features that the “glaring pose” always works, so I can show an audience just how theatrical makeup designs work to support an actor. As a vehicle for generating new facepainting designs I respond to the apparent looseness of the line work in these faces, the rough boldness. The sinuous lines make me think of movement, of wings and flying, so I have developed a number of bird designs out of the Kumadori patterns. I’ve also found these designs a great basis for some really fun spooky designs, see the Kabuki Spooky post. I’m a big fan of samurai movies—Toshiro Mifune in all those great Kurosawa films, like Yojimbo and  The Hidden Fortress—so I enjoy keeping alive the samurai transformation tradition. As a final note, much of the information here was from a fantastic book that is one of the real treasures in my library: Kumadori, by Toshiro Morita. (go to the Books  page for bibliography info) I received this book as a wedding present from an equally treasured friend. Thank you Kate!

“The metamorphosis of a Kabuki actor begins in his make-up. They call it ‘face making’ or ‘face preparation.’ Painting out their ordinary faces, they color in to create their new faces. The make-up is the basic condition for an actor’s metamorphosis and it is the first step to be taken in the process, a new beginning. From being a live in-the-flesh human, with every dab of paint, the actor inches closer to becoming one with the character of his given role. It is a process transcending the mundane dimensions of time and space.”  — Toshiro Morita, Kumadori , 1985

I painted these “Kabuki Kids” in traditional Kumadori patterns in 2006 for my book

The traditional Kabuki Ghost design, and examples on people at events.

Taking the sinew pattern into “birds of prey” concepts

The “Monkey” pattern is not a monkey, but a comic servant

Benkei Pattern

The hero of Shibaraku, wearing kumadori makeup...

Kuniyoshi print

“Kabuki Spooky” examples, turning the patterns into demon faces and vampires

Kabuki Spider

Trying out the red-faced version

The Noh Theatre mask exhibit at the American Museum of Natural History

On Instagram at christopheragostino